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Brand work that reaches the shop floor, not just the reception
Most branding sold in Pune stops at a logo, a website and a set of social templates. The work that changes anything commercially goes further in one direction and deeper in another.
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- Based
- Bavdhan, Pune
- Mostly
- Manufacturing and engineering
- Typical project
- 10 to 14 weeks
- Always includes
- Internal rollout
Further in one direction means the argument. What the company stands for, against which alternative, with what evidence. That gets settled before anybody opens a design file, and it gets signed off by the promoter and an engineer rather than by marketing alone.
Deeper in the other means the rollout. Employee induction, factory signage, dealer kits, the presentation the sales team actually opens. A brand that exists on the website and nowhere else has changed a website.
I work almost entirely with industrial and engineering companies here, and the practice is shaped by that. If you are a consumer brand looking for a campaign idea, an agency will serve you better and I will say so.
Where a brand actually lives
Twelve places your brand physically appears, and the number of separate applications hiding inside each. This is the count that decides what a brand project really costs.
Most quotes are built from the logo outwards. The datasheet templates, the packaging artwork, the test certificate formats and the safety boards get discovered after the identity is approved, which is when timelines double.
We count these in week two. It is a dull exercise and it is why the number I give you at the start is close to the number at the end. More on what a rebrand costs.
What Pune companies usually need
A settled position
Before anything visual. Positioning and messaging.
A rebrand that survives internally
Identity, architecture, signage, induction. Brand strategy and rebranding.
One story across several divisions
For diversified groups. Brand architecture.
An employer brand
Because the recruitment problem is often the sharper one. Employer branding.
Material the sales team uses
Presentations, application stories, launch kits. Sales material.
Before you ask
How do you compare with a Pune branding agency?
An agency gives you a team and production capacity. I give you one senior person doing the thinking and the writing, and I bring in designers rather than employing them. For a logo and a campaign an agency is often the better answer. For deciding what the company should stand for, you want one person who will sit with your engineers.
Do you work with consumer brands in Pune?
Sometimes, and less often than industrial. My background covers FMCG, D2C, marketplace and fashion, so the capability is real. The depth is on the industrial side and I would rather tell you that than sell you the wrong practice.
What does a brand project cost here?
The audit is a small fixed fee. A positioning project and a full rebrand with rollout are very different numbers, and I quote after two days inside the business rather than from a rate card.
Book a brand audit
Two days inside your business, then a written assessment of six areas with the upstream problem named. Fixed fee, stands alone, and yours to act on with or without me.
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Kunal Waghmare · Padmavati Hills, Mokai Vasti, Bavdhan, Pune, Maharashtra 411021
office@quiamo.com · +91 90216 02686