Hiring brand campaigns
LinkedIn employer-page operating, Glassdoor calibration, careers-site UX. The hiring brand is the most-visited corporate page after the homepage.
Employer branding
Employer branding is internal communications turned outward. The companies that win on employer brand internalise the discipline of treating their hiring process as their most public marketing function. Past work spans a Hiring Brand initiative at a Pune industrial OEM, plus employee-journey design from onboarding to off-boarding.
The brief
Why this practice exists.
Most consultants treat this as a press-release function. The work that lands here doesn't.
How I help
LinkedIn employer-page operating, Glassdoor calibration, careers-site UX. The hiring brand is the most-visited corporate page after the homepage.
Onboarding, mid-tenure engagement, off-boarding. Designed end-to-end as a brand experience, not as an HR process.
Hiring Brand initiative, vendor training, employee culture events. The brand is built in the small moments.
Vendors and partners carry the brand into adjacent audiences. Vendor training as brand operating discipline.
FAQ
Pune industrial OEM Hiring Brand initiative for HR; employee-journey design from onboarding to off-boarding; vendor training for brand-language adoption.
Project work for hiring-brand sprints; quarterly retainers for sustained operating.
🌍 Global enquiries
From Helsinki to Hanoi, Geneva to São Paulo — engagements run async-first with on-site visits where they matter. Drop a line and I'll respond within one working day.
18+ years across global B2B and D2C. Six working languages. Async-by-default operating cadence calibrated for distributed teams. India hours overlap with Europe, the Middle East, Asia-Pacific and the Americas — meaning live-hours coverage of every major target market.
Past engagements span the EU, the UK, the USA, the UAE, Latin America, and Southeast Asia — through agency, in-house and consulting roles.