PR & media releases
ANI/PR releases, Prowly, Brandwatch monitoring. The discipline of getting picked up by tier-1 publications consistently.
External comms · PR
External communications — built on the brand-voice operating discipline.
External communications is brand-voice operating discipline. Past work includes scaling brand mentions from below 12 per month to 180+ at an industrial OEM, plus corporate communications for global airline, FMCG and luxury brands via a Switzerland-based loyalty platform.
0Years across global brands
0Geographies served
0Brand mentions/mo at peak
The brief
Why this practice exists.
Most consultants treat this as a press-release function. The work that lands here doesn't.
How I help
What you get
Brand-voice operating
From corporate website to LinkedIn long-form to award applications to investor decks. Single brand voice, calibrated by audience.
Industry-association leverage
ISA, MCCIA, ECIL and equivalent industry-body networks amplify content faster than paid social can. The leverage practice is internalised.
Reporting at platform grade
Prowly, Brandwatch, share-of-voice tracking calibrated for monthly board reviews.
FAQ
Common questions
Past external-comms work?
Industrial OEM scaling brand mentions from below 12/month to 180+. Corporate comms for global airlines, FMCG, luxury via a Switzerland-based loyalty platform.
Tools?
Prowly, Brandwatch, ANI, Hootsuite.
Engagement?
Quarterly retainer minimum for external comms.