Acquisition migration
Brand survival through acquisition. Employee, merchant, customer narrative — three audiences, one calibrated story arc.
Crisis comms
Crisis communications — built on real acquisition and restructuring experience.
Most companies discover they need a crisis-comms operating model only when the crisis hits. The work that lands here builds the model before. Past work spans the food-tech acquisition migration onto Europe's largest food-tech group's platform — a moment that could have damaged brand, employee trust, and merchant-partner trust simultaneously.
0Years across global brands
0Geographies served
0Brand mentions/mo at peak
The brief
Why this practice exists.
Most consultants treat this as a press-release function. The work that lands here doesn't.
How I help
What you get
Organisational restructuring
Rebrand, leadership change, business-model pivot. The narrative discipline matters more than the speed of response.
Reputational defence
Industry-association amplification, tier-1 media calibration, share-of-voice tracking. The defence operating model is internalised.
Pre-crisis preparation
The most valuable crisis-comms work is the work done before. Playbooks, escalation protocols, audience-tier mapping — built in calm before they're needed in storm.
FAQ
Common questions
Past crisis-comms work?
Food-tech acquisition migration; industrial OEM rebrand; global loyalty SaaS organisational change.
Pre-crisis or live-crisis?
Both — pre-crisis preparation as quarterly retainer; live-crisis on-call rate.