FAME framework operating
Familiarity, Attention, Mood, Engagement — quarterly tracking calibrated for brand-cohort audiences.
Brand metrics
Brand performance, FAME & SALIENCE measurement.
Brand performance measurement is the discipline most B2B teams skip — and the discipline that separates marketing functions that scale from those that don't. FAME (Familiarity, Attention, Mood, Engagement) and SALIENCE (mental-availability) frameworks operationalised for B2B and D2C.
0Years operating
0Geographies served
0Subscribers built
The brief
Why this practice exists.
Most practitioners templated this. The work that lands here doesn't.
How I help
What you get
SALIENCE / mental-availability
Byron Sharp-style mental-availability scoring adapted for B2B verticals. Category-entry-point mapping.
Brand-tracker design
Quarterly brand-tracker design, sample-frame calibration, longitudinal tracking that compounds.
Share-of-voice operating
Brandwatch, Prowly, manual-tracker hybrid. Industrial OEM brand mentions tracked from below 12/month to 180+/month.
FAQ
Common questions
Do you run brand trackers in-house?
Tracker design and quarterly review handled directly. Field execution via partner agencies.
FAME or SALIENCE — which?
Both, calibrated per category. SALIENCE for category-creation and mass-market; FAME for B2B and considered-purchase.
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