Member acquisition
Coordinated channel mix — paid social, email, SEO, partner co-marketing, inflight engagement — that adds tens of thousands of subscribers to client e-commerce databases over a programme cycle.
Loyalty · points-based commerce
Loyalty programme marketing — built on three years inside a global loyalty platform.
Loyalty programmes are an operating system, not a campaign. Three years inside a Switzerland-headquartered global loyalty redemption SaaS — running marketing for airline, FMCG and luxury client brands worldwide — translates into an operator-grade loyalty practice.
0Years across global brands
0Geographies served
0Subscribers built
The brief
Why this practice exists.
Most consultants templated this category. The work that lands here doesn't.
How I help
What you get
Engagement & redemption
DRIP campaigns calibrated for member tiers; redemption-platform UX optimisation; merchant-partner orchestration.
Partner ecosystem
Loyalty programmes are partner ecosystems first. Airline-FMCG-luxury merchant orchestration through points-based commerce platforms.
Reporting at platform grade
QlikView, Salesforce, Marketo-grade reporting calibrated for monthly board reviews and quarterly programme reviews.
FAQ
Common questions
What loyalty platforms do you know?
Three years operating inside a Switzerland-based global loyalty redemption SaaS used by the world's leading airlines, FMCG and luxury brands. Plus broader experience with Salesforce Marketing Cloud, Marketo, Emarsys.
What programmes have you run?
Direct campaign work on five airline flag carriers (UAE, Qatar, Finland, Malaysia, Thailand) plus FMCG (Cincinnati-based baby-care giant, Switzerland-headquartered FMCG NDG), luxury (Geneva-based haute-horlogerie), insurance (London-headquartered global risk firm), fashion (China-headquartered ultra-fast-fashion D2C giant in LATAM).
Engagements?
Programme-design retainers and member-engagement campaign retainers.