Case studies
Six engagements. Different categories, same operating model.
Selected work across B2B and D2C — anonymised at client request. Each engagement ran the same engine — diagnose, position, build, run, measure — calibrated for the category.
World's largest reed-sensor maker · India BU
5-vertical operating model, Top-200 OEM ABM, 50+ application pages. From component supplier perception to design-stage partner.
Top-3 Indian baby & kids D2C platform
Cohort-based LTV model, channel-mix rebalancing, retention engine. The maths-first overhaul that defended growth past Series E.
India-wide food-delivery marketplace
City-by-city launch playbook. Performance-marketing engine that scaled with the geography. Pre-acquisition foundation.
Fortune 500 FMCG · US Hispanic markets
Multi-region campaign architecture. Cultural-cohort repositioning. Brand building inside a global FMCG operating discipline.
Latin-American fashion D2C · 5-market launch
Regional brand and CRM pipeline. Awareness building from cold-start in five LATAM markets. Lessons in audience calibration.
Indian industrial automation OEM · launch
India and export GTM for a new HMI product family. Channel partner enablement, distributor network, application content engine.
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