APAC regional perspective
Past work spans Indian, Southeast Asian, Middle Eastern, European, US and Latin American markets — operating across all of them via Switzerland-based and India-based platforms. The regional-HQ pattern is internalised.
Singapore
Senior marketing consulting for Singapore-headquartered brands and APAC regional HQs.
Singapore concentrates more APAC marketing decision-making per square metre than any other city. Past adjacent work includes airline loyalty programmes via a Switzerland-headquartered global loyalty redemption SaaS, food-tech platform migration involving the global IT team of Europe's largest food-tech group, and global FMCG and luxury brand work via the same loyalty platform. APAC regional-HQ operating culture in muscle memory.
0APAC markets supported
0Years across global brands
0–13:00 IST live for SGT
The brief
Singapore regional HQs need consultants who think globally and execute locally.
Most senior consultants in Singapore are either ex-MNC operators (great judgement, expensive) or boutique strategy houses (great decks, limited operating depth). The fractional-CMO operator who's actually held a CMO seat across multiple geographies is structurally rare.
How I help
What you get
Airline loyalty
Direct work on Southeast Asian and Middle-Eastern airline loyalty programmes via a Switzerland-based global loyalty redemption platform. The APAC aviation operating motion is familiar.
Singaporean B2B and SaaS
Singapore SaaS scale-ups face the same motion-lock challenges I've worked through globally. APAC-region SaaS GTM has its own operating discipline.
Time-zone overlap
SGT overlaps IST 06:00–13:00 daily — half a working day shared. Quarterly Singapore visits standard for retainer clients.
How it works
Operating cadence
Audit
Two-week audit, calibrated for APAC regional-HQ context.
Plan
90-day operating plan.
Run
Weekly review at SGT. Monthly board reporting.
Hand-back
In-house lead takes over.
Pipeline visibility
Built for APAC distributed sales teams.
Pipeline tracking and mobile-first sales workflow.
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Common questions
Are you Singapore-based?
No — Pune, India. SGT overlap 06:00–13:00 IST daily. Quarterly Singapore visits for retainer clients.
Past APAC work?
Loyalty programmes for Southeast Asian airlines via a Switzerland-based global loyalty platform; food-tech platform migration involving Europe's largest food-tech group's APAC IT team; FMCG and luxury brand work routed through the same loyalty platform.
SGD billing?
SGD or USD. Net-30.
How does the fractional rate compare to Singapore-based?
Premium operator experience at roughly 50-65% of Singapore-equivalent fractional CMO rates, with strong time-zone overlap.
How fast can you start?
Within two weeks of signed engagement letter.