Two-sided platform operating
Restaurant onboarding, content, menu standards, supply-side B2B and consumer marketing simultaneously.
Marketplace · food-tech
Marketplace and food-tech marketing — built on acquisition-grade operating experience.
Marketplaces are two-sided: supply (restaurants, sellers, drivers) and demand (consumers). Two years as Head of Content Marketing at India's pioneering food-delivery startup, including the migration onto Europe's largest food-tech group's platform after acquisition. Salesforce + Asana CRM coordination with the acquirer's German team.
0Years across global brands
0Geographies served
0Subscribers built
The brief
Why this practice exists.
Most consultants templated this category. The work that lands here doesn't.
How I help
What you get
Acquisition migration
Directed migration from the Indian platform onto the European acquirer's platform. Content, fine-tuned processes, IT-team coordination across India and Germany.
CMS & CRM development
Crucial member in backend CMS and CRM features improvement. A/B testing for restaurant pages, cart features, POS technical documentation for an iconic American pizza chain.
Real-world UX
Defined features such as menu filters that mirror how a person actually scans a menu. Practical UX wins over theoretical UX.
FAQ
Common questions
Which marketplace?
India's pioneering food-delivery startup, later acquired by Europe's largest food-tech group (the Berlin-headquartered global food-delivery operator).
Migration experience?
Yes — directed the migration from the Indian platform onto the European acquirer's platform. Salesforce + Asana CRM coordination with the German team.
Engagements?
Fractional and project work for two-sided platforms.