Logo design direction
Working with designers (in-house and external) to direct logo work that survives twenty years. Mark, wordmark, lockup discipline.
Brand visual identity
Brand visual identity is system work, not asset work. The logo is the smallest part. Past work includes directing an industrial OEM rebrand from logo design to trademarking, and contributing to the initial logo of India's largest baby & kids products e-commerce platform on the founding team.
The brief
Why this practice exists.
Most practitioners templated this. The work that lands here doesn't.
How I help
Working with designers (in-house and external) to direct logo work that survives twenty years. Mark, wordmark, lockup discipline.
Trademark application coordination, brand-protection strategy. Done at the industrial OEM rebrand.
Logo, colour, typography, imagery, voice — the whole system documented and operationalised. Brand books that teams actually use.
Initial brand identity for category-creating platforms — done at India's largest baby & kids platform on the founding team.
FAQ
Industrial OEM complete rebrand (logo, trademark, brand system); founding-team identity contribution at India's largest baby & kids platform.
Direction-level work; design execution by Quiamo or external partners.
🌍 Global enquiries
From Helsinki to Hanoi, Geneva to São Paulo — engagements run async-first with on-site visits where they matter. Drop a line and I'll respond within one working day.
18+ years across global B2B and D2C. Six working languages. Async-by-default operating cadence calibrated for distributed teams. India hours overlap with Europe, the Middle East, Asia-Pacific and the Americas — meaning live-hours coverage of every major target market.
Past engagements span the EU, the UK, the USA, the UAE, Latin America, and Southeast Asia — through agency, in-house and consulting roles.