Tier model that holds
1:1 for top 20. 1:few for next 60. 1:many for the long tail. Each tier gets different content, cadence, conversion event.
ABM
ABM is a discipline, not a tactic.
Most companies running 'ABM' are running personalised email sequences and calling it ABM. Real ABM is an operating system: named accounts, multi-thread relationships, multi-channel orchestration, and a weekly cadence sales and marketing share. Done right, it's the highest-leverage motion in B2B.
0Top-200 OEM playbook
0Accounts per RSM
0Lift in qualified meetings
0Spam disguised as ABM
The problem
Email sequences are not ABM.
If your 'ABM programme' is automation-platform sequences with first-name personalisation, you're running outbound. Real ABM has a defined account list, multiple personas mapped per account, sales-marketing alignment on outreach, multi-channel orchestration, and a quality bar that excludes accounts that aren't right.
How I help
What you get
Multi-thread orchestration
Five contacts per account. Three channels (LinkedIn, email, event). One coordinated sequence.
Named-account microsites
For 1:1 accounts, a named landing page that speaks to their stack, their stage, their problem. Conversion lift on these is 4–8× generic pages.
Weekly account review
Marketing and sales review the same 200 accounts every Monday. The single most important meeting in B2B.
How it works
Operating cadence
Tier
Top 200 accounts. 1:1, 1:few, 1:many. Defended, not assumed.
Map
Five personas per account. Decision criteria. Active programmes.
Build
Microsites. Sequences. Content tracks. Three channels per tier.
Run
Monday review with sales. Weekly forward motion. Vyndeal tracks the lot.
Selected work
Recent engagements
Anonymised at client request — substance unchanged.
Industrial · CMOWorld's largest reed-sensor manufacturer · India BU
HMI · LaunchLeading Indian industrial automation OEM
BMS · ABMTier-1 EV battery management systems supplier
Appliances · SensorsTop-3 Indian appliance OEM (washing machines)
T&M · ATEMid-market test & measurement house
BESS · SolarIndian renewable-energy storage developer
ABM doesn't run on a spreadsheet
Vyndeal — built for the ABM pipeline.
Top-200 accounts. 5 personas each. 3 channels. Weekly cadence. Pipeline by stage. Vyndeal is the single screen that holds it together.
Try Vyndeal freeCreative + ad ops
ABM creative, microsites and LinkedIn ad ops.
Quiamo's ABM team produces named-account microsites, LinkedIn ad creative, sequence copy and content tracks at the cadence ABM demands.
See QuiamoFAQ
Common questions
Is ABM right for our business?
If your average deal size is over ₹10L and your sales cycle is over 60 days, almost certainly yes. Below that, demand-gen volume usually outperforms ABM concentration.
How long before ABM produces pipeline?
First meetings in week 6–8. Real shape on the pipeline by month four.
Do we need 6sense, Demandbase, RollWorks?
Not necessarily. They're powerful for 1:many at scale, expensive for 1:1 and 1:few.
Can we run ABM if sales doesn't buy in?
No. ABM is sales-marketing operating cadence. Without sales, it's outbound with a fancy name.
What's the right team size for ABM?
Minimum: one ABM lead, one sales-marketing liaison, content production via Quiamo or in-house.
Ready to talk?
Book a 30-minute discovery call. We'll work out fit, scope and shape — no deck, no preamble.