Guides
Exhibition booth design guides
Practical, no-nonsense guides for exhibitors in India.
Guides
Practical guides for exhibitors in India.
Plain, useful guidance on briefing, designing, demoing and capturing leads - written for manufacturers and overseas exhibitors, not for show.
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How to brief an exhibition booth designer
A good brief is the cheapest way to get a better booth. It tells the designer what you're trying to achieve, not how to ...
ExploreGuideExhibition booth checklist for manufacturers
Manufacturers have more to get right than most exhibitors, because real products mean real logistics. This checklist cov...
ExploreGuideVisitor flow for exhibition booths
Most booths leak visitors at the aisle. Good visitor flow is the difference between footfall and conversations....
ExploreGuideReception desk design for small booths
On a small stand, the reception desk is the single most overworked element - it welcomes, captures leads, stores things ...
ExploreGuideProduct demo zone design
A demo is the single biggest driver of dwell time on most stands - but only if it's designed, not improvised....
ExploreGuideMeeting room vs open booth
Enclosed meeting room or open stand? It's one of the most common booth design questions, and the answer depends on how y...
ExploreGuideLead capture at Indian exhibitions
The leads are the point of the show, yet capture is where most exhibitors are weakest. This guide covers how to do it pr...
ExploreGuideCommon exhibition booth design mistakes
Most booth failures aren't dramatic - they're quiet, expensive and avoidable. Here are the ones we see most often....
ExploreGuideHow global companies should exhibit in India
Exhibiting in India is one of the highest-return moves a global manufacturer can make - and one of the easiest to get wr...
ExploreGuideHow to model exhibition booth ROI
You can't manage what you don't model. A simple ROI model turns a booth from a cost into an investment with a rationale....
ExploreGuideBooth lighting for industrial products
Lighting is the most underrated tool on an industrial stand. The same machine can look cheap or precise depending entire...
ExploreGuideHow to design a booth for heavy machinery
Heavy machinery turns a booth into a logistics and safety project. The design has to start from the machine's reality, n...
ExploreGuideHow to design a booth for EV products
EV products demand a stand that can demo live, serve two very different audiences, and handle the safety realities of ba...
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Send a brief, or use our free booth brief generator. We'll come back with a concept direction, a layout point of view and an on-stand lead capture plan.
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Karuna Waghmare
We design booths for manufacturers across India's major exhibition venues, and work with international exhibitors well before the show opens.