Guide
Lead capture at Indian exhibitions
The leads are the point of the show, yet capture is where most exhibitors are weakest. This guide covers how to do it properly in India.
Guide
Lead capture at Indian exhibitions
The leads are the point of the show, yet capture is where most exhibitors are weakest. This guide covers how to do it properly in India.
It's not complicated - it just has to be decided before the show, not during it.
Scan every card on the spot
Don't collect cards to type up later - scan each into a structured lead with CardToDeal while the conversation is fresh.
Tag while it's fresh
Hot / warm / cold, product interest, and who spoke to them - captured in the moment, not reconstructed from memory.
Decide follow-up rules in advance
Who works hot leads, how fast, and where. Agree it before day one.
Move leads into a pipeline
Leads sitting in a list go cold. A VynDeal pipeline keeps them moving.
Measure the show
With capture wired to a pipeline, you can prove what the show produced.
Good to know
Frequently asked questions
Why not just collect cards and follow up later?
Because 'later' means weeks, and the warmest leads cool fast. Scanning and tagging on the spot is what makes the show pay.
Capture & pipeline
A booth is only worth what you do with the leads.
The most expensive mistake at any show is a stack of visiting cards that never gets worked. We design the capture into the stand.
Visiting card to worked pipeline, without the spreadsheet graveyard
Design the booth. Capture the visitor. Move the deal.
Quiamo builds the booth as a temporary sales environment - positioning, flow and storytelling working together.
CardToDeal turns every visiting card into a structured lead record at the stand - no manual typing.
VynDeal moves each lead into a pipeline with follow-up rhythm, quotes and opportunity tracking.
Booth design by Quiamo - lead capture with CardToDeal - pipeline follow-up with VynDeal.
Keep exploring
Related pages
Ready when you are
Let's design a booth that pays for itself.
Send a brief, or use our free booth brief generator. We'll come back with a concept direction, a layout point of view and an on-stand lead capture plan.
Talk to the booth team
Tell us about your exhibition.
Karuna Waghmare
We design booths for manufacturers across India's major exhibition venues, and work with international exhibitors well before the show opens.