Representative anonymised scenario
German industrial automation OEM
A representative, anonymised scenario - built from common exhibition challenges, not a named client - showing how we'd think through this booth in India.
Representative anonymised scenario
The scenario
≈72 sqm island
a German automation OEM running a live working cell at an Indian automation show
This is a representative, anonymised scenario built from common exhibition challenges - not a named client engagement. Outcomes described are illustrative.
How we would approach it
From brief to a stand that works
A live automation cell that must run reliably all show; two buyer types (operations and engineering); a demanding German finish standard; and full remote coordination of a large stand.
Run a reliable working cell as proof, and zone the stand for an outcome-led operations hook and a technical engineering conversation.
Island with the working cell centred and safely enclosed, an outcome/ROI hook facing the busiest aisle, a technical zone with a data wall, and reception with scanning.
German-precise: documented finish, restrained brand colour, crisp detailing, with the cell as the active centrepiece.
Task lighting on the cell; even, comfortable light across the technical and meeting zones.
Operations buyer drawn by the outcome hook → reception scans → engineer leads to the technical zone → integration and ROI talk → tagged lead.
CardToDeal capture at reception, leads tagged operations vs engineering, routed into a VynDeal pipeline with role-based follow-up.
In this illustrative model, a reliable demo and clean zoning that serve both buyer types and produce a worked, role-tagged pipeline.
Capture & pipeline
A booth is only worth what you do with the leads.
The most expensive mistake at any show is a stack of visiting cards that never gets worked. We design the capture into the stand.
Visiting card to worked pipeline, without the spreadsheet graveyard
Design the booth. Capture the visitor. Move the deal.
Quiamo builds the booth as a temporary sales environment - positioning, flow and storytelling working together.
CardToDeal turns every visiting card into a structured lead record at the stand - no manual typing.
VynDeal moves each lead into a pipeline with follow-up rhythm, quotes and opportunity tracking.
Booth design by Quiamo - lead capture with CardToDeal - pipeline follow-up with VynDeal.
Keep exploring
Related pages
Ready when you are
Let's design a booth that pays for itself.
Send a brief, or use our free booth brief generator. We'll come back with a concept direction, a layout point of view and an on-stand lead capture plan.
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Karuna Waghmare
We design booths for manufacturers across India's major exhibition venues, and work with international exhibitors well before the show opens.